Compare · A contact database
A clean database stores names. It does not show the route in.
A shared contact database is a sensible thing to have, and a clean one is a fine place to start. It gives the firm a single, deduplicated list of who it knows. What it cannot do is tell you how strong each relationship is, who owns it, where the coverage gaps sit, or the shortest route into an account you want.
| Dimension | A contact database | New Dynamics |
|---|---|---|
| What it stores | Names, titles, companies and contact details, kept tidy and deduplicated. | The same records, plus relationship strength, ownership, last touch and the best route into each account. |
| Coverage | A count of contacts. No sense of which accounts are exposed. | A coverage matrix that shows which decision-makers nobody in the firm has a route to. |
| The route in | You know a name exists. You do not know who is best placed to open the door. | Surfaces the strongest internal relationship and the shortest introduction path to a target. |
| Market signals | Static. The database does not know when a contact's organisation is in the market. | Market Radar scores live public notices and signals against your sectors and client base. |
| Action | A place to look people up when someone remembers to. | Next actions that flag relationships going cold and pursuits with no owner. |
What it stores
A contact database
Names, titles, companies and contact details, kept tidy and deduplicated.
New Dynamics
The same records, plus relationship strength, ownership, last touch and the best route into each account.
Coverage
A contact database
A count of contacts. No sense of which accounts are exposed.
New Dynamics
A coverage matrix that shows which decision-makers nobody in the firm has a route to.
The route in
A contact database
You know a name exists. You do not know who is best placed to open the door.
New Dynamics
Surfaces the strongest internal relationship and the shortest introduction path to a target.
Market signals
A contact database
Static. The database does not know when a contact's organisation is in the market.
New Dynamics
Market Radar scores live public notices and signals against your sectors and client base.
Action
A contact database
A place to look people up when someone remembers to.
New Dynamics
Next actions that flag relationships going cold and pursuits with no owner.
| Theme | What A contact database does well | What it costs you |
|---|---|---|
| Simplicity | Easy to understand, cheap to run, and better than contacts scattered across inboxes. | A list is only the raw material. It answers who we know, never who to call or why now. |
| Data quality | A well-kept database is accurate and deduplicated. | Accuracy about names says nothing about the strength or ownership behind them. |
| Coverage | Shows the total number of contacts the firm holds. | Cannot show where the firm is exposed, which is the number leadership actually needs. |
Simplicity
What A contact database does well
Easy to understand, cheap to run, and better than contacts scattered across inboxes.
What it costs you
A list is only the raw material. It answers who we know, never who to call or why now.
Data quality
What A contact database does well
A well-kept database is accurate and deduplicated.
What it costs you
Accuracy about names says nothing about the strength or ownership behind them.
Coverage
What A contact database does well
Shows the total number of contacts the firm holds.
What it costs you
Cannot show where the firm is exposed, which is the number leadership actually needs.
If the firm's contacts currently live in separate inboxes and personal spreadsheets, building one clean shared database is the correct first move and a genuine improvement. Get that foundation right before anything else, because coverage intelligence is only as good as the records under it.
The point to move beyond a database is when the questions get harder than who do we know: when leadership starts asking who owns this relationship, where are we exposed, and what is the fastest route into an account we have never worked with. A list cannot answer those. A coverage view can.
The rest of the argument is on the product tour and in plain pricing.
Keep the clean list. Turn it into coverage.
New Dynamics builds on a shared database to show ownership, relationship strength, coverage gaps and the route in, all in one shared source of truth.