Compare · LinkedIn & Sales Navigator
LinkedIn shows you the market. It is not the firm's record.
LinkedIn and Sales Navigator are excellent at what they do: mapping the market, surfacing second-degree connections, and helping a person research and reach a prospect. The limits are structural. It is a public network keyed to individuals, not the firm's shared record of pursuits, coverage and next actions, and it leaves with the person who built it.
| Dimension | LinkedIn and Sales Navigator | New Dynamics |
|---|---|---|
| Ownership | A public network tied to individual accounts. The connections belong to the person, not the firm. | One shared source of truth the firm owns, so coverage and history stay when someone leaves. |
| Relationships | Shows connections and shared contacts, but not who owns the relationship inside your firm or how strong it is. | A coverage matrix: owners, relationship strength, last touch, and uncovered decision-makers. |
| The route in | Surfaces second-degree connections across the whole network. | Surfaces the shortest, warmest route from your firm's own relationships into a target account. |
| Pursuits | No concept of a pursuit, a bid decision or a weighted forecast. | Weighted pursuits with fee, stage, probability, qualification and a bid or no-bid decision. |
| Market signals | Job moves and company posts, tuned to social activity. | Market Radar scores live public notices and signals against your sectors and explains each score. |
Ownership
LinkedIn and Sales Navigator
A public network tied to individual accounts. The connections belong to the person, not the firm.
New Dynamics
One shared source of truth the firm owns, so coverage and history stay when someone leaves.
Relationships
LinkedIn and Sales Navigator
Shows connections and shared contacts, but not who owns the relationship inside your firm or how strong it is.
New Dynamics
A coverage matrix: owners, relationship strength, last touch, and uncovered decision-makers.
The route in
LinkedIn and Sales Navigator
Surfaces second-degree connections across the whole network.
New Dynamics
Surfaces the shortest, warmest route from your firm's own relationships into a target account.
Pursuits
LinkedIn and Sales Navigator
No concept of a pursuit, a bid decision or a weighted forecast.
New Dynamics
Weighted pursuits with fee, stage, probability, qualification and a bid or no-bid decision.
Market signals
LinkedIn and Sales Navigator
Job moves and company posts, tuned to social activity.
New Dynamics
Market Radar scores live public notices and signals against your sectors and explains each score.
| Theme | What LinkedIn and Sales Navigator does well | What it costs you |
|---|---|---|
| Reach and research | Unmatched for finding people, understanding the market and warming up a first contact. | Research and reach are the start of a pursuit, not the record of one. |
| Ownership | Rich, current profiles maintained by the people themselves. | The network belongs to the individual, so when they leave, their coverage leaves with them. |
| The firm view | Great for one person working one prospect. | Cannot show the firm where it is exposed, which pursuits are slipping, or what the forecast is. |
Reach and research
What LinkedIn and Sales Navigator does well
Unmatched for finding people, understanding the market and warming up a first contact.
What it costs you
Research and reach are the start of a pursuit, not the record of one.
Ownership
What LinkedIn and Sales Navigator does well
Rich, current profiles maintained by the people themselves.
What it costs you
The network belongs to the individual, so when they leave, their coverage leaves with them.
The firm view
What LinkedIn and Sales Navigator does well
Great for one person working one prospect.
What it costs you
Cannot show the firm where it is exposed, which pursuits are slipping, or what the forecast is.
For prospect research, mapping an unfamiliar market and finding a warm path to a first conversation, LinkedIn and Sales Navigator are hard to beat and you should keep using them. Nothing New Dynamics does replaces that reach, and it would be wasteful to try.
The point to add the firm's own record is when the questions become collective and durable: who owns this relationship, where are we exposed as a firm, which pursuits are slipping, and what happens to all of it when a partner leaves. A public network keyed to individuals cannot answer those. An owned, shared record can.
The rest of the argument is on the product tour and in plain pricing.
Use LinkedIn to find them. Own the record inside the firm.
New Dynamics turns individual reach into firm-wide coverage: shared ownership, warm routes in, weighted pursuits and a forecast leadership can plan against.