Compare · Relationship intelligence
Knowing who knows whom is a real strength. It is also only one layer.
Mining email and calendars to surface warm connections is genuinely useful, and it solves a problem partners have always handled from memory. The failure mode is scope. Relationship data with no pursuits to attach it to, no market signals to time it against, and no qualification or forecast around it is a map with nowhere to go.
| Dimension | Relationship intelligence tools | New Dynamics |
|---|---|---|
| Relationships | Strong here: surfaces who knows whom from email and calendar history. | Coverage: who owns each relationship, last touch, uncovered decision-makers, and the best route in. |
| Market signals | Sees your inbox, not the market: no view of tenders or sector events. | Market Radar scores live signals against your sectors and explains each score. |
| Pursuits | A graph of connections, not a pipeline those connections should be working. | Weighted pursuits with fee, stage and probability, each linked to the relationships that carry it. |
| Qualification | Cannot tell you which of those warm contacts is worth pursuing now. | Bid or no-bid and qualification recorded per pursuit, informed by relationship coverage. |
| Forecast and reporting | Network strength does not roll up into a number the board can plan against. | Forecast with floor, likely and upside, and board and executive reports from live data. |
Relationships
Relationship intelligence tools
Strong here: surfaces who knows whom from email and calendar history.
New Dynamics
Coverage: who owns each relationship, last touch, uncovered decision-makers, and the best route in.
Market signals
Relationship intelligence tools
Sees your inbox, not the market: no view of tenders or sector events.
New Dynamics
Market Radar scores live signals against your sectors and explains each score.
Pursuits
Relationship intelligence tools
A graph of connections, not a pipeline those connections should be working.
New Dynamics
Weighted pursuits with fee, stage and probability, each linked to the relationships that carry it.
Qualification
Relationship intelligence tools
Cannot tell you which of those warm contacts is worth pursuing now.
New Dynamics
Bid or no-bid and qualification recorded per pursuit, informed by relationship coverage.
Forecast and reporting
Relationship intelligence tools
Network strength does not roll up into a number the board can plan against.
New Dynamics
Forecast with floor, likely and upside, and board and executive reports from live data.
| Theme | What relationship intelligence tools does well | What it costs you |
|---|---|---|
| Discovery | Surfaces warm paths a firm forgot it had, straight from real communication history. | A warm path with no pursuit attached is a fact nobody acts on, and the tool cannot start the pursuit. |
| Coverage | Genuinely strong at mapping the relationship layer across a whole firm. | Coverage without market timing means you spot the route after the window has closed. |
| Automation | Passive capture means partners do not have to log every contact by hand. | Captured contacts still need qualification and a next action, and neither lives in the tool. |
Discovery
What relationship intelligence tools does well
Surfaces warm paths a firm forgot it had, straight from real communication history.
What it costs you
A warm path with no pursuit attached is a fact nobody acts on, and the tool cannot start the pursuit.
Coverage
What relationship intelligence tools does well
Genuinely strong at mapping the relationship layer across a whole firm.
What it costs you
Coverage without market timing means you spot the route after the window has closed.
Automation
What relationship intelligence tools does well
Passive capture means partners do not have to log every contact by hand.
What it costs you
Captured contacts still need qualification and a next action, and neither lives in the tool.
If your pursuits, qualification and forecasting are already well run and your one gap is visibility into who in the firm knows the buyer, a dedicated relationship intelligence tool is a sharp, focused answer. The coverage layer is real work, and doing it well is worth a specialist.
Move to a BD intelligence platform when the relationship map keeps surfacing routes that go nowhere. The symptoms are telling: warm contacts sit idle because no pursuit owns them, you spot the route after the tender has closed, and network strength never turns into a forecast. New Dynamics connects the relationship layer to pursuits and the market, so a warm route becomes a scored, owned, weighted pursuit.
The rest of the argument is on the product tour and in plain pricing.
See the relationship layer connected to pursuits and the market.
Twenty minutes on how coverage, Market Radar and weighted pursuits work as one system instead of three.