Industry · PR & Communications
Read the market moves that create briefs before the brief lands.
Most agency new business still runs on referral, reputation and a partner remembering to make a call. New Dynamics turns that into a system, connecting leadership changes, funding rounds and market moves to the comms leaders who own the budget and the people in your agency who already know them.
How intelligence travels
- Market signal
- Client organisation
- Comms leadership
- Account lead· your firm
- Pursuit
A new marketing director is attributed to the business hiring them, the business to the comms leaders who commission agencies, and the pursuit to the account lead best placed to open the conversation.
Where work originates
- Funding rounds
- Leadership changes
- Rebrands and launches
- Referral network
- Reputation events
Who shapes the decision
- Marketing directors
- Heads of comms
- Founders
- Procurement leads
What your agency brings
- Sector case studies
- Retained relationships
- Senior counsel
- Creative track record
Which companies are about to need comms and PR support?
Market Radar scores live public signals against your sectors and regions, technology, consumer, professional services, wherever the agency has evidence, and explains each score. A funding round or a new CMO at a business in a sector you know well reads very differently from a cold prospect, and the scoring says so. New leadership and rebrand activity surface in a triage queue rather than a partner's memory.
Who at the agency already knows this comms leader?
Agencies are built on relationships but rarely hold a shared picture of them. The coverage matrix shows every key marketing and comms contact, which account director owns the relationship, when it was last active, and the decision-makers nobody has a route to, ranked by influence, with the nearest warm introduction alongside. Dormant client contacts who moved to a new brand show as warm, not cold.
| Decision-maker | Owner | Last touch | Best route in |
|---|---|---|---|
| Greg PowellManaging Director | David Okafor | 4w ago | active · 4/5 |
| Rachel StoneChief Finance Officer | no owner | never | via Dr Helen Carr · 5/5 |
| Tomas NowakHead of Acquisitions | no owner | never | via Greg Powell · 3/5 |
Two high-influence contacts, nobody accountable, but each with a colleague two steps away. That list is the month’s BD agenda.
Which retainers and projects deserve real pitch time?
Every competitive pitch carries a real cost in senior hours and creative energy. Each pursuit records its estimated fee, stage, win probability and qualification, so the pitch or pass conversation happens on evidence, and the retainer and project pipeline leadership sees is weighted rather than wishful. Brief and review cycles stay attached to next actions with clear owners and dates.
See how an agency-shaped workspace handles your market.
Book a demonstration built around clients, comms leaders and account teams, not sales territories. We will follow one realistic pursuit for your sectors from market signal to appointment.