Industry · Research & Insight
Win the roster place, then keep the relationships that turn it into repeat waves.
In research and insight the money follows framework and roster positions with large buyers, and the trust of the insight and marketing leaders who commission the next wave. New Dynamics scores the tender and procurement signals worth chasing, maps who really decides, and keeps every project and wave in a pipeline the whole consultancy can see.
How intelligence travels
- Signal
- Buyer organisation
- Insight lead
- Brief· your firm
- Wave
A tender or roster signal is attributed to the buying organisation, the organisation to the insight lead who commissions work, and the brief to the wave of projects it can become.
Where work originates
- Framework rosters
- Repeat clients
- Tender notices
- Sector accounts
- Referrals
Who shapes the decision
- Heads of insight
- Marketing leaders
- Procurement teams
- Roster owners
What your firm brings
- Research teams
- Sector expertise
- Methodologies
- Roster positions
- Track record
Which briefs and framework cycles are worth pursuing now?
Market Radar scores live public notices, tenders and roster refreshes against the sectors and regions you serve. A framework due for renewal or a large buyer going to market rises up a triage queue, each score explained, so your team writes proposals for the places you can actually win rather than answering every notice that lands.
Who owns each insight relationship, and where are the gaps?
The coverage matrix shows every key contact across roster and target accounts: the head of insight, the marketing lead, the procurement owner, with who holds the relationship, when it was last touched and the best route in. Uncovered decision-makers are ranked by influence, so the insight lead nobody has met is a named gap you can assign before the next brief goes out.
| Decision-maker | Owner | Last touch | Best route in |
|---|---|---|---|
| Greg PowellManaging Director | David Okafor | 4w ago | active · 4/5 |
| Rachel StoneChief Finance Officer | no owner | never | via Dr Helen Carr · 5/5 |
| Tomas NowakHead of Acquisitions | no owner | never | via Greg Powell · 3/5 |
Two high-influence contacts, nobody accountable, but each with a colleague two steps away. That list is the month’s BD agenda.
What is really in the pipeline, and where does effort belong?
Weighted pipeline holds every project and wave by fee, stage and probability, with a qualification and bid or no-bid view so proposal effort follows the work worth winning. Framework and roster positions and their renewals sit alongside live briefs, each with a next action, owner and date, so a roster refresh is planned a year early instead of chased late.
See the roster cycles, the relationships and the waves as one working picture.
Book a demonstration around framework positions, insight-leader relationships and the project pipeline, including how ownership and next actions work day to day.